McDonald’s has partnered with KidSuper on a limited fashion collection that blends the chain’s branding with soccer-inspired streetwear. The range is available through KidSuper and includes jerseys, jackets, hoodies, hats, scarves, and other items.
The most expensive pieces listed are three faux leather jackets priced at $595, with faux leather pants at $400, denim jackets at $295, and denim jeans at $225. Other apparel includes hoodies in the $170 to $190 range, a $180 track jacket, $120 track shorts, and a $295 work jacket.
The soccer theme is central to the drop, including a yellow checkered long-sleeve jersey priced at $120 and a Grimace soccer jersey at $100. Accessories include a fries-themed scarf for $120, hats at $50, and T-shirts starting at $60.
The collaboration fits into McDonald’s wider soccer push around the FIFA World Cup cycle, following World Cup-themed meals, collectible cups featuring football figures, and Happy Meals with Squishmallows collectibles. For editors, the key angle is less about performance sport and more about how football aesthetics are being used by major consumer brands to reach culture and streetwear audiences.
Discussion
Sign in to join the discussion.
Sign in / Register