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Football

Manchester United explore naming rights as new Old Trafford plans take shape

Manchester United are considering a naming rights deal for a proposed new 100,000-capacity Old Trafford as part of efforts to make a major stadium project financially sustainable.

Manchester United explore naming rights as new Old Trafford plans take shape
Image credit: bbc.co.uk

Manchester United are looking at selling naming rights for a proposed new Old Trafford stadium, with club officials presenting it as one possible revenue source for a project initially estimated at £2bn. No final decision has been made on the stadium name, funding package or final design.

The club has unveiled a draft masterplan for the wider Old Trafford area, described as a 370-acre redevelopment that could include a 100,000-capacity stadium around 350 yards from the current ground. The plans also carry estimates of 48,000 jobs and 15,000 new homes, though the scheme remains at a planning and consultation stage.

United officials say they will continue work with designers and consult supporters before sharing more developed proposals, potentially in late 2026 or early 2027. The previously publicised stadium concept associated with Sir Jim Ratcliffe was not part of the latest draft material.

The financial questions remain central. United are reported to carry more than £1.3bn in debt, and the club has indicated that public money is not intended for stadium construction, while wider infrastructure such as transport remains a separate challenge. That leaves naming rights, investment options and other commercial income likely to be closely scrutinised by fans concerned about ticket prices and the impact on football spending.

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